Comments on: Genre Bender

By: DensityDuck

DensityDuck — Mon, 14 Jun 2010 20:41:07 +0000

“eVolVe”? Oh, dear.

Sometimes you just *know* what the book’s cover art is going to be, sight unseen.

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By: Crohns

Crohns — Tue, 20 Oct 2009 14:22:49 +0000

Marketing is the bane of creativity. Unfortunately, most marketing involves comparing or categorizing to the degree that the selling point can be instantly recognizable by the target audience. There are now, however, increasingly more “hybrids” and “cross-betweens” which will hopefully give way to more open-minded audiences.

By: Lyman Feero

Lyman Feero — Tue, 20 Oct 2009 12:47:04 +0000

Excellent post! You pretty much hit the nail on the head when it come to genre marketing. I think you’ll find however that what you’re hoping for may already be coming about. It’s a move away from marketing fiction by genre. Some bookstores have even gone as far as to condense the genres into a single category “Popular Fiction.” It’s a start in the right direction as far as I’m concerned. It would be interesting to see how the writing landscape would shape up if genres were to go by the wayside and writers were just allowed to write.

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By: Thomas Sullivan

Thomas Sullivan — Sat, 17 Oct 2009 15:42:37 +0000

Amen! Amen! Amen! to highlighting the market problem. As long as the marker for book identification is strictly content, every book will get jammed into the closest one-size-fits-all niche. It’s like creating a half dozen faces and then saying that the face of everyone on the planet is one of those six. I don’t know what the answer is for marketers, but I know that we need to distinguish writers as writers who offer a unique style and handling of material. The way it is now, readers who don’t subscribe down the middle of a particular genre simply shy away from it in the mistaken belief that they know what it’s all about.

– Sully

By: David Niall Wilson

David Niall Wilson — Sat, 17 Oct 2009 15:22:08 +0000

I have heard many times over that cross-genre novels are a problem. The problem, it seems to me, is not in the novel, but in the marketing. I know this has been said before, but how said is it that a publisher might limit themselves in what they’ll publish because they only want to do what has proven to work in the past?

There are a lot of us writing things that are hard to classify. Now and then one of those things breaks out, and a whole NEW genre is born…in the meantime, the truest words I see in your post…. we write the books the way we write them because “it feels right” – anything else is pointless.

-DNW