Promotional consideration

At every convention I’ve attended, there’s a table full of promotional items. These usually consist of postcards or bookmarks, but sometimes there are fliers or little gadgets intended to entice people into purchasing a product. Usually a book, in my experience. Everyone is clamoring for everyone else’s attention, and if you don’t have the weight [...]

Some Thoughts on Book Promotion & Publishing

No matter what side of the self-publishing, Publish-on-Demand, e-Book, Internet makes everyone an author model argument you fall on, there is one fact I find incontrovertible.  What I’m about to say is based on personal observation over more than two decades of writing professionally – you can take it for what [...]

The Book Launch

Have you ever held a launch to celebrate the release of a new book? Was it anything like the ones they show on TV? Share your [...]

Going for the Gold

It’s award season…what do awards and nominations [...]

Alternate reality

I’m not a 13-year-old boy from Western Maine, but I pretended to be one on the internet.

That sounds a lot worse than it really is. It wasn’t an undercover sting to flush out predators. It was part of an alternate reality game (ARG) run by Scribner to promote Under the [...]

Location, Location, Location

So, how do you sell a bunch of copies of a book? Make sure a bunch of people who might be interested in buying it know about it. It’s that simple. [...]