How To Lose Readers And Alienate People

Now you just stand there and think about what you’ve done. (Photo by Richo.Fan http://www.flickr.com/photos/richo-fan/ / CC BY 2.0)
An open letter to Anonymous:
I don’t know your name. I didn’t ask, and our mutual acquaintance was tactful enough not to volunteer it. So it’s not impossible you and I have crossed paths, but since I just don’t know, I can at least assure you:
This is nothing personal.
You and I were among five authors that a fledgling writer contacted, looking for advice concerning her first novel. She knew us only by our work, our reputations, and held them in high enough regard to believe we might have some worthwhile counsel.
Three of us she never heard back from at all, but let’s give them the benefit of the doubt. Sometimes it takes me a long time to answer e-mail too. Good intentions alone don’t click the reply button.
You, though. What were you thinking?
Now, if you couldn’t be bothered, that’s one thing.
“I’m sorry, I wish I could help, but at the moment I’ve got so much on my plate I just can’t see past what’s right in front of me. Best of luck, though.”
That’s all you had to say. Cordial, honest, and while it may have come as a disappointment, no one would have thought any less of you. Would’ve taken you 30 seconds, tops.
Instead, I’ll bet you spent quite a bit more than half a minute on the way you handled it. Meaning time wasn’t the underlying issue at all, was it?
So I wonder: When you unloaded on her, did you think you were teaching her a lesson for having the gall to bother you? Did it give you some sort of petty satisfaction? Did you stew over it for a while, or did you let her have it with the first things that came to mind?
There are quite a few words that could apply to you, but let’s focus on just one:
Myopic.
Your reaction was myopic. Your sight fell short both ahead of you and behind.
First the forward myopia.
Did you pause to consider that you were losing a reader? Forever, probably? Do you think she’ll ever again see a work of yours and not remember your treatment of her, and pass it by?
I know for certain she’s bought books since then. Guess what. They weren’t yours.
And it may not be just her. There’s a marketing statistic I recall reading, that a person who has a negative experience with a company is seven times more likely to share it with other people than a positive experience.
So did you never consider that she might convey this experience with you to someone else? She may not have told me your name, but I’d be surprised if she hasn’t disclosed it to people she’s closer to. Members of a writers group, maybe, or others with whom she’s spent months or years honing her craft, who understand and empathize.
How eager do you think they’ll be now to contribute to your bottom line? Even friends of theirs, maybe. True, the damage may not extend out for too many degrees of separation. But neither will any good word of mouth. Odds are, you’ve lopped that branch off for good.
And now the backward myopia. Because you give the appearance of having forgotten a few things.
You seem to have forgotten how much courage it can take to reach out to a stranger, and how fragile confidence can be.
You seem to have forgotten that you were once unpublished. That you needed help, advice, wisdom, counsel. That you needed occasional pointers and course correction.
I wonder: Did you abide by your current creed then? Did you refrain from asking anyone for help? If you did, well, points for consistency to you, but still, such a solitary path seems pointless and self-limiting, because help was out there to be had.
And you seem, finally, to have forgotten the value of a few kind words. They cost nothing to give, yet to the recipient their worth can be inestimable.
Along the way I’ve been the beneficiary of many kindnesses, and can’t help but think of their sources with appreciation, warmth, and respect.
I don’t know if he’s still as accessible as he used to be, but there was a time you couldn’t find anyone, no matter how slim their resume, who had anything other than a good thing to say about how well they’d been treated by one particular resident of the top of the bestseller lists. I used to wonder how he had the time to respond to all the inquiries that no doubt came his way.
His name: Dean Koontz.
A few simple lines of encouragement he gave still live inside me long after, I’m sure, he’s forgotten giving them at all.
Others come to mind as well, none of whom behaved as though they were the guardians to some citadel of expertise. None of them seemed to believe they were members of a frat house entitled to haze pledges. None of them acted like they might enjoy clubbing baby seals.
Rather, they understood principles that escape some writers: Publishing is not a zero sum game. Your success doesn’t depend on anyone else’s failure. Part of success lies in how many others you can help climb higher.
These were writers who defined success to me, in more ways than one, and I can think of them as reflecting well in the light of a line I recently encountered:
“Money doesn’t change you. It just reveals who you are when you don’t have to be nice.”
As a beneficiary of each writer’s generosity of time and spirit, I imagine we both knew there was never anything I could do to offer payback in kind. Just this: remain a fan, read their work, and encourage others to do the same.
And try, however much I might fall short sometimes, to not lose sight of their example.
Either you too benefitted from such an example along the way, or you didn’t. It’s one or the other. But whichever it is, right now I kind of feel sorry for someone. Because either you, or they, probably deserved better.
So will the next writer who seeks your advice. And there will be a next time. I hope you come through. Really. I know you can, because you’ve overcome far greater obstacles.
They’re just panties, after all. So unwad them and do what we all have to do from time to time:
Back up and rewrite the scene for the better.
*****You are invited to segue over to my just-launched blog, Warrior Poet, which explores writing and storytelling through the lens of the ancient-yet-timeless warrior poet ethos. It’s still taking shape visually, but since when did custom headers matter more than words?