Everything Must Go
Everything Must Go!
When the first Borders store opened near my home, I imagined long afternoons spent roaming the isles lazily running my finger from spine to spine and drinking up the titles along with a cup of flavored coffee. I could just see myself sitting at a little table with a big stack of books, enjoying a dozen different first pages and happily devouring a scone. It would be a spa for my mind. Time would magically stand still and I’d become like Burgess Meridith after he stepped from the vault, only my glasses wouldn’t be broken. I assumed this was how Borders worked.
Over the years, I felt frustrated by the reality of running half a mile across the mall parking lot in the rain to grab a gift card for my daughter’s teacher. I’d smell the coffee on my way through and promise myself that next time I’d not dash in and out. After awhile, I didn’t even smell the coffee. Borders became nothing more than a nagging email to be deleted daily and I discovered I could pick up their gift cards at Walgreens. Some slightly sticky risidiual must have remained of the daydream though, because I still pictured those people who got my gift cards eating scones and lingering over books.
It’s not Borders fault that my fantasy never came true. They provided all the necessary ingredients to make it happen except they didn’t blow up the world and create endless time for books. That was their first mistake. Now my store is closing. All three stores near my home are closing, actually, and I never once had that scone. Do they even have scones?
In the past few weeks, I’ve been lured in several times as the prices have dropped on “all re4mianing items”. I’ve been offered the opportunity to buy everything from their almond coffee syrup to the wheelie cart they used for cds. A stand that holds up to a hundred magazines can be had for fifty dollars. I passed that by but I did get a damn fine deal on a Lindt Orange Essence candy bar. If I wanted to, I could purchase all of Borders unsold coffee beans and take a stab at making my dreams come true at home, but I’m not going to do that. It wouldn’t be right to drink it while vaccuming.
Currently, all books are 30% – 60% off so I finally let my fingers walk over a few spines. It wasn’t how I dreamed it would be. It’s hard to pay twelve bucks for a hardback, no matter how good the bargain, when I can download the same book on Kindle for $8.99. I know. I know. There are some books you want to have and to hold. I feel that way too, believe me. But pickings are thin now and while there are still many books left that I would have snapped up in an instant a few years ago, I’m going with the marked down candy bar and my Kindle these days.
Thus, the demise of my hometown Borders store.
I won’t generalize and say that everyone is in a rush these days but I think that’s mostly true. I’m not sure any of the teachers I bought Borders cards for ever had any more time than I did to properly enjoy the bookstore experience that Borders was offering. I’m sad about that. I don’t personally think that it’s all gloom and doom for the brick and mortars but there’s no denying that things are rapidly changing.
When I was a kid, it would have been easier to believe that I would own a light saber some day than picture a time when people would chose to read a book on their Blackberry rather than make the trip to the library. For one thing, I wouldn’t have been able to understand how a book could fit on a little piece of fruit. But still. Who knew that human beings would choose to invest their brainpower in creating a fancier phone rather than the Orgasmatron. The future is a difficult thing to figure. Me, I wanted what Borders wanted; a place of respite and cinnamon buns.
My kids keep asking me what will happen to the Borders building once they close their doors for good. I wonder about that too. Will the people of the future conduct tours through its empty hallowed halls? Here’s where the gift cards used to be. And here’s where they used to keep an archiac form of something that the ancients called Books. Maybe they’ll make it a CiCi’s pizza? In any case, please do me this favor: If your Borders store is still brewing fresh cups of Seattle’s Best and offering books at slightly higher prices than you really need to pay, go spend the afternoon there before it becomes a dark, forgotten ruin. It’s what the Athenians probably wished they’d done before the Venetians struck the Parthenon with artillery fire. It’s what I’m wishing too.
Best wishes to all the Border’s employees who are losing their jobs!
carolelanham.com
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