It’s almost Halloween so I thought I’d cover a scary subject. Well, scary for me and most writers.
I’m writing a novel right now. Yeah, I know, not exactly a huge surprise there. Every time we’ve spoken I’m writing one. Sometimes they’re even the same one I wrote about the time before.
So what makes this one different? That would be the scary part. It’s going with one of my previous publishers, Bloodletting Press in this case, and it will eventually come out as a signed, limited edition. But before that, it’s going to come out as a serialized e-novel.
Oh, close your mouths.
For those that don’t understand the term, I’ll clarify. A serialized novel is a novel that comes out in parts. This one will either be 4 parts or 6. That hasn’t been decided yet. The E part of the equation is that the novel will come out in the form of PDF files to be downloaded to either a person’s computer or a reader. There is a lot of discussion about how to ask for payment, but it’s looking likely that there will be one payment and then a new chunk of novel every week for either four or six weeks, delivered to the email address of certain folks. Or possibly they’ve have to go online and download it.
I’m not really sure about all of the finer details.
I am a willing guinea pig. I will be paid a handsome portion of every copy that sells.
Okay, that laughing thing you’re doing? It’s rude. Yes, I know all about the likelihood of the book selling in this format. Yes, I fully understand the risks of piracy, etc.
I also understand that things have changed substantially since the dawning of PDF files and downloadable fiction. There are new security measures, new ways to track copies that are printed from a particular person’s computer and of course there are new laws that are being better regulated than ever before regarding copyright infringement.
Again, I’m fully aware of the risks. There’s a real chance that five people in the world will scrape up the money to buy a copy of this novel, meaning that I will have put a lot of time and effort into a story that will almost never be downloaded.
But maybe I’ll get lucky and a million people will try it. You never know if you don’t take the risks.
Three years ago, I’d have laughed at anyone telling me everything I just wrote down. I’d have been justified, too.
Let me give you a fun summary of events which might enlighten a few people. Not all that long ago a major Hollywood studio put a preposterous amount of money into making Tolkien’s Lord of the Rings into a movie trilogy. They filmed the entire thing up front, paid for it and got to work with special effects, editing and the whole nine yards, working their collective asses off to make a masterpiece and a financial blockbuster of a trilogy that no one really believed could be pulled off.
And when they were done, they sent out promotional DVDs of the first movie to every member of the Academy of Motion Picture Arts and Sciences (I think that’s the proper title: I’m too busy with a novel to double check) with the idea in mind of garnering a few nominations for an Academy Award to fifty. They’d certainly put enough into the movie to warrant a good attempt.
And one of the people in that prestigious gathering of Hollywood’s finest decided he should share his treasure with everyone around the world and promptly uploaded his copy to a movie site that allows illegal downloads.
You could literally download the movie onto your computer the same day it went into theatres. There was a legend at the bottom of the video that stated it was for private use only, for consideration of the Academy and that it was illegal to copy and distribute it. That legend popped up about every five minutes or so for the entire length of the movie. When the second movie came out a year later (Or was it six months? It’s been a while.) The same member of the Academy did it again. And then the third movie came out and he did it a third time.
And shortly after that, he was arrested by the FBI. And While I don’t know all the details, I understand he’s not only lost his membership in the Academy, but that there were impossible to match financial restitutions and a good bit of jail time offered as the closest thing he would ever get to a plea bargain.
See, what the makers of those DVDs did not announce was that there was a “fingerprint” on each of the DVDs that they sent out. It took a while, but they found out which copy of the discs had been ripped and set up as downloadable files.
And then they came down with all the biblical wrath they and an army of lawyers could achieve, which was considerable.
I understand the technologies involved in the electronic files work along the same lines: Easily identified, impossible to remove (or at least damned hard to remove and rather costly in time and monies alike) and unique for each file that goes out.
Neat. Prosecute away as far as I’m concerned. I’ve never believed anyone should get away with copyright infringement. I supported Metallica when they went after Napster and I support the rights of the music industry to waffle stomp people who’ve downloaded preposterous amounts of music for free from sites that shouldn’t have the stuff up in the first place.
Times are changing. The book as we know it is not dead, not by a long shot, but Kindles and Readers are becoming more commonplace all the time and working better than they did in the past. But there’s another reason I think the electronic media isn’t exactly a bad thing. It’s called “overhead.”
Books cost money. One of the smallest costs is actually what is paid to the authors (and yes, I acknowledge there are exceptions to that rule.). Paper costs a fortune. Layout isn’t exactly cheap in a lot of cases. Editing takes time and money. You pick an artist, you pay the artist, you send the entire laid out, edited and prettied up manuscript out to the printers, who then charge a great deal of money to make the books and send them back to you. It’s a tried and true method.
It’s also costly.
In addition to the actual cost of manufacturing the books, there’s also the cost of shipping them, storing them and making sure they get where they are going. Throw in the middle man distributors and the cost goes up just so the publisher can make a few pennies per copy. Also, don’t forget that Mass Market Paper Backs (MMPBs for short) are designed with the understanding that if copies don’t sell quickly enough, they’ll be thrown away after the cover is stripped off to be shipped back fpor credit from the publisher. That cost has to be factored in, too. Oh, don’t misunderstand me, I’m still pretty sure the big houses in New York are making more on a book than I am. I’m hardly as dumb as I look, after all.
But there’s a lot of cost involved.
Oh and here’s a fun tidbit. All of that stuff gets moved around on vehicles that use gasoline or diesel fuel. You know, the stuff that the oil companies insist costs them so much that they can justify raping our wallets to fill the tanks. That cost rolls downhill too.
You can cut all of that out with the electronic format, and then you can sell it for a much more reasonable price. It’s not meant to take the place of books, this new format. But it’s a damned fine option for the electronically savvy who want to go that route. Kind of like I-Pods seem to work in place of CD players. Cheap, portable, downloadable. Hell for a lot of people I know it just makes sense to have the files on their computers. I personally prefer to read a book in my hands, but on the other hand how many of the people reading this article are taking the time to print it out and bind it first? See my point? Changing technologies and changing mentalities means it’s a matter of time before new formats grow more comfortable. I’d rather be stepping forward now than missing the opportunity completely.
So I’m taking a chance and changing with the times. Worst case scenario, the book will be coming out when the serialized e-novel has had a chance to run around for a while.
What? I mentioned that, didn’t I? I do believe in trying new things, but I still believe in getting PAID for work. So I worked out a deal with the publishers, and the hardback signed limited edition will come out later.
And I’m good with that. Like I’ve said before, I expect to get paid for my work. It’s called being a professional. Listen, I wouldn’t even consider this with a few of the publishers I know. I’d hem and I’d haw and I’d talk my way out of it because I don’t know that a lot of publishers would have thought this out carefully enough for my satisfaction. Before I said yes to this proposition, we talked over all of the details and worked out a tentative schedule. Since then we’ve discussed who’s dong the artwork (yes, there will be cover art and everything) and we discussed what might be a reasonable amount to charge. Ask too little and a few people will lose money. Ask too much and a lot of people will simply walk away.
Even the decision to serialize the work had to be considered. The idea is to deliver the electronic novel in easy to handle chunks and make sure it comes out fast enough that people don’t get too antsy waiting for the next part. There’re a lot of factors. Most of them are out of my hands, but at least I was asked for input.
So that’s my Halloween fright for the year. Well, that and the cost of the candy I’m handing out.
James A. Moore
On a side note: The very same publisher, Bloodletting Press, wil be releasing a collection of related novels by yours truly: The Jonathan Crowley Library, which will have the vast majority of the novels involving the character Jonathan Crowley (not to be mistaken with the author by the same name) and several short stories and novellas as well. I’m delighted by that anouncement because until now all of the books have tneded to come out from various publishers and now the collectors out there will be able to get a matching set. Also, I’ve always wanted to see the books come out in hardcover and now they will.