Eight Reasons Your Story Might Not Be Selling That Have Little To Nothing To Do With Whether The Story Is Any Damn Good
Sometimes stories get rejected. It happens to good stories. It happens to bad stories. It happens to my stories, and your stories, and pretty much everyone who isn’t Neil Gaiman’s stories. That being said, there are reasons behind every rejection, even the rejections of stories that might be pretty good. They’re not always good reasons. They’re not always communicated, they’re not always right, and they’re not always logical. But they’re there, and they can occasionally be anticipated and avoided. To wit:
- Your Opening Stinks – Here’s a dirty little secret for you. Most editors don’t read every line of every story they get sent. That’s because if they did, they’d be reading nothing but slushpile submissions until the heat-death of the universe, and even then there’d be another stack waiting in the first mailbox of the next universe over. They’re busy people, and they can’t afford to spend time on a story that has come onstate with the metaphorical equivalent of doing a faceplant into the orchestra pit and jamming its head inside the tuba. The surest way to get an editor to read the second page of your story is to put maximum time into polishing the first and making it enticing and punchy. And yes, there’s more to this than having a zinger for a first line – make sure you’re actually opening a story, instead of throwing out your best bon mot and hoping for lightning to strike.
- It’s The Wrong Market Part A (You sent it to the wrong place) – Reading submission guidelines is not an art form. Hell, it’s not even particularly arduous, because the only thing folks hate more than reading submission guidelines is writing them. (Seriously. You think it’s fun to hammer out “For the love of God, do not tell me about the ancient vampire who lives in your basement” for the three hundredth time?) The least you can do, in that case, is read the damn things so that you don’t end up adding insult to injury and, say, sending a completely Lovecraft-free manuscript to an anthology called “Temple of the Tentacles: A Tribute to H.P. Lovecraft”. If the story doesn’t fit, it doesn’t fit no matter how good it is, and you look like an ass for having sent it. You’ve wasted your time, the editor’s time, and possibly more of your time down the road, as there’s a non-zero chance the editor who wrote the guidelines you ignored will say to themselves, “Aha! The schmuck who can’t read guidelines!” the next time one of your stories crosses their desk.
- It’s The Wrong Market Part B (Something you didn’t know) – Mind you, very few markets actually expect authors t be psychic, which is good. After all, if we were psychic, we would have foreseen what writing professionally actually does to your posture, self-esteem, and liver, and chosen different callings. And with that in mind, sometimes there’s a finer granularity at work in the selection process than the guidelines describes. The editor of a humorous horror anthology may have a weakness for slapstick that doesn’t get communicated until the rejection letter, when you sent in something with more puns and less pie in the face. Or a vampire antho may have an implicit, rather than explicit “no sparkling” policy. You get the idea. If that’s the case, it’s regrettable, but them’s the breaks. It’s not a comment on your story, other than it’s a bad fit for that particular market.
- You Rushed It Out The Door – Your story may be good. Your story may be great. But if you shove it out the door before it’s ready – before you’ve had time to revise, to clean it up, to get other people’s critical eyes on it, then you’re potentially shortchanging both yourself and your story. Look, you owe it to yourself and to your writing to get the best possible version of every piece you write out there. That means, no matter how in love you are with it, no matter how flushed you are with the victory of finishing the piece, don’t let real live editors see it until you’ve done the writing equivalent of waking up the next morning in bed with it and trying to remember if you ever learned its first name. Take your time. Take another, critical look once the rush has worn off – and then another and another. There’s all kinds of definitions of “done”, and “I just typed the last word” is the least useful of the bunch, professionally speaking.
- Your Cover Letter Was Obnoxious Beyond All Human Comprehension – You do not need to list every writing credit you’ve ever had, going back to the stuff you wrote for your middle school newspaper. This goes doubly true of by doing so, you turn your cover letter into the missing volume from The Wheel of Time. If you’re good enough to have that many credits, your writing should speak for itself, and your letter should just have edited highlights. Similarly, getting overly cute, slamming other authors the editor you’re writing to has published, or including the phrase “I bet you’re never going to read this anyway” are surefire routes to the “we’ll call you” pile. The first two are annoying; the third rapidly becomes a self-fulfilling prophecy.
- You Included An Easter Egg In The Text – And by “easter egg”, I mean putting “Ha ha I bet you don’t read this far” in the text somewhere an editor who is actually reading your story is likely to read it. I mean, sure, it seems funny and original when you’re six tequilas to the wind, but then again, so does watching Zardoz. For one thing, I can assure you that no one, ever, has thought of that joke before, and no editor has ever stumbled across it[i]. For another, you’ve just told every editor who does get that far in your manuscript that they’re not professional enough to do their jobs. And rest assured, there’s nothing editors like more than being told they’re rank amateurs by the folks vying for their favor.
- They Already Got One, And Oh Yes, It’s Very Nice – No matter how good your story is, if an editor just bought something similar to it, it’s going to be a tough sell. At moments like that, your only crime is having gotten there second. It doesn’t mean it’s a bad story. It doesn’t mean that the market in question is forever closed to it. It just means that most editors aren’t going to risk running two “school cafeteria worker defeats hopping vampires through pluck and spatulas” stories in a time frame shorter than a Kardashian marriage.
- The Editor Is Wrong – People make bad choices. So, occasionally, do editors. It’s not a moral judgment on you, or on them. It just happens. The anecdotes about the number of editors who rejected Carrie or Harry Potter[ii] are legion; the mind boggles at the numbers of good or great short stories rejected by multiple editors before they found homes. It happens. It’s not you. And it’s not your story. At least, not always.